Wake up! It’s time for a riddle: What do you consistently buy that is very expensive, but that you never want to use, and that the seller doesn’t really want you to use either?
If that doesn’t ring your chimes, the clue is in your checkbook. Minimally, you insure your life, your body parts, your home and your car, and if that isn’t good enough, you spend some more money on a million-dollar umbrella policy to protect you from a litigious cloud burst.
There are other insurances such as coverage for lost packages, floods, or termites that can chew you out of house and home, and the most recent insurance is coverage for a wedding. The average American wedding now costs around $26,000.00, so a number of companies now insure certain losses due to problems with vendors, and issues such as hurricanes, illness and cold feet. However, if the couple decides to break-up, it has to be nine months before the happy event to collect. I think that wedding insurance stops the moment the couple says, “I do!” I doubt if any company is solvent enough to insure a moment after that.
I was happy to have car insurance when an old lady confused her gas pedal for her brake pedal and rear-ended me at a stoplight. The police officer suggested that she stop driving when he saw a man carrying her radiator back to her car.
For most of us, insurance is a necessary but annoying expense, however for some people it serves another purpose such as publicity. Lloyds of London was the go to company for odd insurances. In the 1940’s executives of 20th Century Fox insured the legs of the popular pin-up and actress, Betty Grable for one-million-dollars each.
In 1957, food critic, Egon Ronay insured his taste buds for $400,000.00. That was before the popularity of jalapeño peppers, and people still had taste buds.
Thirteen-year-old Harvey Lowe won the 1932 World Yo-Yo Championship in London, and toured Europe with his up and down toy. His sponsor, the Cheerio Yo-Yo Company of Canada insured his hands for $150,000.00.
Michael Flatley, star of Riverdance, must have thought his legs were prettier than Betty Grable’s because he insured them for forty-seven-million dollars.
The comedy team of Bud Abbot and Lou Costello took out a $250,000.00, five-year policy to protect against a career-ending argument. Unfortunately, that didn’t include a career-ending argument with the Internal Revenue Service.
Bruce Springsteen insured his voice, Rod Stewart his throat and Bob Dylan his vocal cords.
Actuaries, who work for insurance companies, use mathematical, statistical and financial theories to study uncertain future events and the consequences of covering clients. They help to determine who is the biggest risk for the insurance company, and ask questions such as: “How many times has this bozo gone sky diving without opening his parachute in the last year?” If it’s more than once, forget the Whole Life Policy!
Esther Blumenfeld (“Can you really count on unpredictability?”) WSB