STOP TOUCHING EVERYTHING
Thursday, July 9, 2026 at 10:48AM
Yesterday, someone asked me, “What is the Midas Touch?” So, instead of telling her to look it up on her smart phone, I proceeded to tell her the classic Greek myth about the wealthy ruler who loved gold more than anything else.
In the story, Dionysus, the God of Wine, offered to grant Midas any wish he wanted. So, King Midas, a very greedy man, wished that everything he touched would turn to gold. Dionysus, taking a big sip from his flask, granted Midas his wish. Now, Midas turned everything—the furniture, the walls, the trees and even the flowers—into lots of gold, which made him a very, wealthy man. However, when he sat in his golden chair, his food and wine also turned to gold before he could even eat or drink. According to the story, his daughter ran to console him, and she also turned into a golden stature.
Poor Midas begged Dionysus to take pity on him. By now, Dionysus, the God of Wine was a little drunk, so he told Midas to go wash his hands in the reflecting pool near his castle. The touch washed away the gold, but turned the pool a nasty green, but happily Midas was reunited with his daughter.
However, Midas’s arrogance led him to another embarrassing punishment when he used poor judgment and selected the wrong people, for very important positions, to help him reign over his kingdom. The Greek God, Apollo punished him for his poor judgment, and cursed King Midas with the orange ears of a donkey. Midas was forced to hide his donkey ears under a large red cap. Only his barber knew his secret, and was sworn, under pain of death, not to tell anyone.
The barber could not keep his mouth shut, so he dug a hole under unfinished construction near the castle, and he whispered the secret into the earth. Then he covered it all up. Reeds began to grow in the secret spot, and when the wind blew the reeds whispered the truth:
“ King Midas has ass’s ears.”
So, what can we learn from the myth of King Midas and his love of gold. It stems from the desire to show off success, authority, power and dominance, and of course—GREED.
Perhaps it also leads us to the Golden Rule, “Do unto others as you would have them do unto you.” “Whatever you don’t want to happen to you, do not do to another person.”
Or maybe: Treat other people with kindness and understanding, so you won’t end up looking like an ass.
Esther Blumenfeld
